Party fund-raising among the public of Dynamo Camp, a camp dedicated to children with cancer and other serious illnesses
"GIVES A MESSAGE TO A CHILD, HE HAS A MESSAGE FOR YOU "
From April 12 to 30, donations of € 2 for every SMS sent to 45503 from mobile Tim, Vodafone, Wind, and 3 for every phone call from a landline Telecom Italy
www.dynamocamp.org connecting to the site you can read the messages children
April 12, 2010 - From April 12 to 30 you can join the fundraising campaign through text messages promoted by Association Dynamo Camp Onlus, which offers free to children with serious, chronic disease, mainly neurological and Oncology, holidays, fun and emotion in a natural and protected, Dynamo Camp in Limestre (Pistoia).
The campaign is designed to offer a vacation in the summer of 2010 Dynamo Camp, 200 children between 7 and 17 years with cancer. For each SMS to 45503 from mobile phones Tim, Vodafone, Wind, 3, and each call from a landline Italy Telecom you can make a donation worth € 2.
The initiative is conveyed with the sentence "give a message to a child, he has a message for you," he wants to invite to get in touch with the reality of the camp and especially children who suffer from serious diseases in addressing ' childhood difficulties and uncertainties due to illness. There are 10,000 children in Italy are suffering from serious, chronic disease and in their lives must confront situations of pain, loneliness, hospitalization, absence from home, fearful and 1200-1400 children each year in our country ill of cancer. There a place in Italy that gives these children and their families a week's holiday, a real respite from the many negative aspects of the disease.
sms campaign - "Portrait of a child"
Solidarity Campaign is based on the concept that a sick child is a child like any other. Like the others, then, needs and requirements. Must live intensely every day, expressing themselves and building their character through new experiences. A Dynamo Camp children communicate, speak for themselves, show their passions, they pull out their character. Thanks to the recreational therapy, children can regain confidence in themselves and be happy say: 'I am'.
Messages children
Only some of the messages that the campaign wants to highlight, among the messages from the site www.dynamocamp.org as an example of what the children feel with their experience at Dynamo Camp.
Have Here to Dynamo Camp I enjoy a world that is one experience I will never forget in my whole life. When I grow up and look back on these moments, I definitely remember all of you and all the beautiful moments that you have given me in recent days. I will not forget.
• When I close my eyes I guess all my dreams and my goals come true and true. Other times there is peace in the world. But right now close your eyes and imagine Dynamo Camp to stay here with you all friends, dynamic and dynamic!
Country
sms campaign sms - created pro bono by TBWA / Italy - will be announced with the valuable support of several media at national and local levels. In particular thanks to the Social Secretariat of Rai and Mediaset, with advertising and editorial space. Radio DeeJay and Linus, with a radio marathon a week (12-17 April) in the program called DeeJay Italy, also received in video on Tv DeeJay Radio Capital, a radio marathon in the second week (20-25 April). Telesia, with spaces on screens in 12 airports and subways of Milan and Rome (12-25 April). And numerous print media, radio, web and TV with local and national advertising and editorial space devoted to the project during the campaign.
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